When making a sale, how do you know if you’re dealing with a suspect, a prospect or a qualified prospect? Knowing the difference will not only help organize your sales process, but it will give you insight into which tactic will most efficiently display the features of your product or service. The terms “prospect” and “lead” are often used interchangeably and they both follow behind the prerequisite “suspect”: Suspect: A broad term referring to anyone who is in your target audience, or someone who has influence over your target audience Prospect (Lead): Anyone who has taken steps to solve  ...